Engineered leather supplier ELeather has opened its first showroom in the Asia Pacific region – in Beijing, China. As well as displaying its product innovations, the company says the showroom will bring it closer to the region’s growing sustainable and innovative materials market, with particular relevance to the aviation, rail and consumer/lifestyle markets.
“The growing interest in innovative materials coupled with the increasing need to achieve sustainability universally opens up new opportunities for ELeather to expand in this market,” said Nico Den Ouden, global sales and marketing director at the company. “Across the globe, more businesses are concerned with sustainability. Our engineered leather was created with this concern in mind, and we’re determined to ensure that our innovative products are available across the globe. The creation of the Beijing showroom demonstrates our dedication to this growing market and its needs.”
ELeather’s products are designed to offer ease of maintenance, durability, a low weight, sustainability and comfort. The company says that with traditional leather production, up to three quarters of the material is wasted. ELeather turns this unused leather into an engineered material with a new life. The company’s manufacturing process is designed to use less water and natural gas and ensures zero manufacturing waste goes to landfill.
“As consumers are expecting more from businesses today, ELeather can help companies in the region exceed those expectations, without compromising on the luxury look and feel of traditional leather,” said Den Ouden. “We’re excited to showcase our materials first-hand and for more businesses to experience the consistent high quality of our innovative material through touch – alongside its sophisticated look.”