Vista offers new membership solutions


Vista Global Holding (Vista) has streamlined its global subscription offerings across the VistaJet and XO brands.

As Vista registered a 43% year-on-year growth of its member base during the first half of 2022, responding to the evolving client needs remains a focused priority across the group. Over the last six months, Vista has seen a pivot in the demographic of clients, with younger members joining and a faster turnaround in contract sign-ups as clients look for a global membership solution to fly immediately.

The new memberships are VistaJet VJ25, a new agile membership for low-frequency travel, and the XO Membership – XO’s new streamlined all-access deposit membership.

“The evolution and simplification of our offering reaffirm Vista’s commitment to offering a full suite of flexible solutions for all members across VistaJet and XO,” said Thomas Flohr, founder and chairman of Vista. “We have listened to our clients to understand their rapidly changing needs and we have optimised our membership structure accordingly.”

“The VJ25 membership is ideal for anyone looking for the iconic VistaJet service with minimum commitment, while the streamlined XO Membership delivers the most advanced digital service with instantly bookable flights,” continued Flohr. “We believe that these new flexible products will allow even more members to enjoy our services on the renowned Vista Members’ fleet of over 350 aircraft – to provide the most innovative and advanced flying solutions at the very best value to every client around the world.”


VistaJet’s VJ25 membership is an agile three-year private flight subscription designed for the more flexible flier travelling 25-49 hours per year. VJ25 Members will enjoy access to the Vista Members’ fleet of over 350 aircraft globally; and guaranteed availability on a large global fleet available on-demand, including the Bombardier Global 7500.

The offering also includes VistaJet service – from fully enabled business suites to family spaces, served by cabin hosts trained by the British Butler Institute, MedAire, Norland College and Wine & Spirit Education Trust and more.

VJ25 also includes private dining created by renowned chefs and restaurants; an aircraft at a fixed rate on every guaranteed day; dynamic rates options on 40 high-demand days; and invitations to a selection of VistaJet’s Private World events and benefits through its worldwide partners’ network.

XO Membership

XO is simplifying its Deposit Membership structure by replacing its tiered solutions with a single-level XO Membership. Members can book private flights and seats instantly. With a US$100,000 fully refundable minimum deposit, no black-out days or expiration, and dynamically priced, it is designed to be efficient, accessible and transparent.

The new XO Membership offers access to 2,450 aircraft, including the Vista Members’ fleet when available; no booking fees; and access to special offers, from hospitality to events and experiences. Members can fly immediately after signing up.

Vista will be sunsetting the Jet Edge Reserve membership. Current Reserve members will enjoy the same familiar service as they keep enjoying flights with funds on their account.

Vista subsidiaries provide worldwide business flight services. A global group headquartered in Dubai, UAE, Vista integrates a portfolio of companies offering asset light services to cover guaranteed and on-demand global flight coverage; subscription and membership solutions; and technology. Vista’s understanding of all facets of the industry is applied in delivering an end-to-end offering and technology to business aviation clients, through its VistaJet and XO branded services and duly licensed carriers. Vista is not a direct air carrier and does not operate or charter flights.

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Izzy has been part of the Business Jet Interiors International team since its second issue, and the editor since 2011. She also edits Auditoria and Railway Interiors International. Outside of work, Izzy is rediscovering her love of art by learning how to paint with watercolors.

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