Passenger Experience Conference keynote announced


Paul Wylde, an aviation brand and design expert, is to be the opening keynote speaker at the 2022 Passenger Experience Conference.

In this first in-person Passenger Experience Conference to take place in three years, Wylde will explore some of the opportunities these unique times present to travel and service brands. Wylde is the California-based founder, CEO and creative director of paulwylde – a brand, innovation and design consultancy.

The one-day conference will be held at the newly renovated Congress Center Hamburg (CCH) on Monday 13 June 2022. It returns ahead of Aircraft Interiors Expo (AIX) and the co-located World Travel Catering & Onboard Services Expo, which both return to the Hamburg Messe on 14-16 June 2022.

Wylde’s address will feature in the opening plenary session, Renewal and Revolution, which will focus on the role the passenger experience community will have in helping rebuild the aviation industry to be robust to ongoing challenges, wherever the opportunity presents itself.

Wylde has enjoyed a broad career with projects spanning brand strategy, experience design, brand identity design, communications, service style and food and beverage design. He has worked in leading design roles for British Airways, BMW, The Boeing Company, Interbrand and Frog Design.

“We are thrilled to welcome Paul Wylde as our keynote speaker, and look forward to hearing the insights that he will share with us,” said Polly Magraw, event director. “His vast experience makes him a superb addition to our speaker line-up and we look forward to welcoming him to Hamburg.”

“We know that the pandemic has fundamentally shifted how the aviation sector does business, with an increased focus on building anew for the future and not simply repairing the past,” said Magraw. “Experienced and dedicated professionals like Paul are critical in helping the industry respond to the different passenger types while creating flying experiences that meet their needs and address their values, as it is they who will be in the vanguard of the industry’s recovery.”

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Izzy has been part of the Business Jet Interiors International team since its second issue, and the editor since 2011. She also edits Auditoria and Railway Interiors International. Outside of work, Izzy is rediscovering her love of art by learning how to paint with watercolors.

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