HondaJet dealer network expands with Brazilian appointment


Honda Aircraft Company is expanding the HondaJet dealer network to South America. Lider Aviação, headquartered in Belo Horizonte, Brazil, has been appointed as the exclusive dealer to provide sales, service and support for the HondaJet.

Lider began as a charter company and now offers aircraft sales, maintenance, charter, aircraft management, helicopter operations and ground-handling services. Certified by the FAA, Lider has earned the IS-BAO designation for charter services and ISO 9001 certification for its handling activities. The HondaJet dealer network now spans three continents and includes 11 territories in North America, Europe and South America.

“General aviation in Brazil has experienced impressive growth, and it is the second largest country for new business jet sales,” said Michimasa Fujino, president and CEO at Honda Aircraft Company. “Expanding sales to this important market is part of our global sales plan and strategy for the HondaJet. We are excited to introduce the HondaJet in Brazil with a company that shares our passion to create a new and higher standard for aircraft ownership. Lider’s demonstrated leadership in business aviation and established facilities make it a strong partner to deliver outstanding customer service.”

The HondaJet will make its first appearance in South America as part of the Latin America Business Aviation Convention and Exhibition (LABACE) in São Paulo, Brazil, on August 11-13, 2015. A production HondaJet will be on static display. In addition, Honda Aircraft and Lider will conduct a demonstration tour.

The HondaJet seats up to six passengers and can travel an NBAA IFR range of 1,180 nautical miles.

July 24, 2015

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Izzy has been part of the Business Jet Interiors International team since its second issue, and the editor since 2011. She also edits Auditoria and Railway Interiors International. Outside of work, Izzy is rediscovering her love of art by learning how to paint with watercolors.

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