Pentastar Aviation enters marketing partnership with The Townsend Hotel

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Pentastar Aviation has partnered with The Townsend Hotel in Birmingham, Michigan, USA, to present its global travel services to a mutual clientele.

“Service excellence is a shared value of both Pentastar Aviation and The Townsend Hotel,” said Tracy Neil, Pentastar Aviation’s director of marketing. “The Townsend is a leader in high-end hospitality and the confidentiality and attention to detail provided by their staff makes the hotel a natural fit for current and prospective clients of Pentastar Aviation.”

The multimedia branding initiative inside the hotel includes branding in the lobby, compendium and on key card inserts. “We want guests at The Townsend to be aware of the full spectrum of services we provide and make it easy for them to contact us to schedule a flight,” said Tracy Neil, Pentastar Aviation’s director of marketing. “Our video presence in the tea lobby and the use of branded key card inserts allow us to increase brand awareness and reach potential customers at a time when they are able to utilize our services.”

Opened in 1988, The Townsend is a Forbes four star and AAA four diamond hotel. “Our guests comprise senior executives, leaders in the entertainment and sports fields and prominent local philanthropists who attend special events at the hotel and in the area of Detroit,” said Steven Kalczynski, managing director of The Townsend Hotel. “We aim to deliver unprecedented, personalized service and to exceed the unique requirements of our guests in every way, including the availability of a variety of high-quality transportation options.”

January 8, 2016

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Izzy has been part of the Business Jet Interiors International team since its second issue, and the editor since 2011. She also edits Auditoria, Railway Interiors International and Winter Sports Technology International. Outside of work, Izzy is rediscovering her love of art by learning how to paint with watercolors.

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