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New features announced for WTCE 2024

Web TeamBy Web Team8th December 20232 Mins Read
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industry event
WTCE 2024 returns to shape the future of onboard and the passenger experience.

World Travel Catering & Onboard Services Expo (WTCE) returns to Hamburg, Germany, for the twelfth edition of the show on 28-30 May 2024.

Taking place at the Hamburg Messe across three days, it promises to unite buyers from leading air and rail operators with exhibitors showcasing the very latest onboard products and services. Next year’s event is expected to welcome a host of new companies, with new visitor features and educational content aimed at the whole passenger experience community.

This year’s WTCE will boast a range of new features on the show floor, while also building on the most popular ones from previous editions. New features include Steps to Sustainability, which will celebrate the accomplishments and innovations of companies leading the way in environmentally conscious materials, production, manufacturing and operations. Meanwhile the Wellbeing Walk-through will showcase exhibitors’ products designed to support wellbeing, from healthy food and beverages to soft goods and amenity products.

Features returning for 2024 include What’s New Onboard, which showcases a variety of newly launched products to the onboard market; and the popular Taste of Travel Theatre, which provides a platform for the industry to discuss the onboard trends of tomorrow and beyond.

A large number of exhibitors have already signed up for the 2024 edition of the show, resulting in over 80% of this year’s floor space being sold out already. “We are very excited about WTCE 2024,” said Polly Magraw, WTCE event director. “The outlook for the travel industry next year – and beyond – is extremely positive and we look forward to playing a key role in this upwards trajectory. WTCE is the perfect place for air and rail operators to uncover ways that they can reinvent the services they offer to their passengers to help them stand out from the competition.”

Once again, the event will be co-located with Aircraft Interiors Expo (AIX). Both shows will be taking place at the Hamburg Messe and will come together to provide passenger experience professionals with the opportunity to network and explore new products, services and solutions.

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