Vista sees record sales growth in first half of 2021


The first half of 2021 brought record sales growth for Vista Global Holding’s private aviation subscription products. The group’s brands include VistaJet and XO.

VistaJet sold more than 8,000 new annual subscription hours during the period, which represents an increase of 67% on 2020 figures and a 41% rise over 2019 levels. Meanwhile XO saw an 82% increase in deposit members and made three times as many sales compared with 2020.

The group’s on-demand services also performed strongly during the period, with a year-on-year growth of 67% across all markets, and 55% up on 2019.

Vista has seen an increase year-on-year of 67% in global flight hours across its operating companies. This trend accelerated in the second quarter of 2021 as Vista registered a surge in demand over and above pre-pandemic flying.

Regionally, the Middle East saw a 153% increase in flight hours, with North America and Europe registering 76% and 41% respectively. North America continues to account for the majority (71%) of total group departures.

“It has been an exceptional start to 2021 for Vista and we are making ground-breaking progress in all corners of the world in enhancing our position as the global pioneer within the business aviation industry,” said Thomas Flohr, Vista’s founder and chairman. “Vista has seen a record first half of the year across all metrics and is seeing huge demand for our subscription and on-demand based offerings. The surge in demand demonstrates how private aviation is the critical mobility solution, as sudden local restrictions continue to cause uncertainty for commercial fliers.”

Vista continued to focus on the growth and expansion of the business. The group has made accelerated progress with the integration of Red Wing Aviation, Apollo Jets and Talon Air into its portfolio. This resulted in the further expansion of the group’s footprint in North America, additionally enabling it to serve Vista clients with aircraft in the light jet category and management services.

Fleet growth and interior projects

The group has also accelerated the growth of its global fleet – four Global 7500s are now available globally for service under the VistaJet brand. In addition, XO added 15 new aircraft in the first half of 2021.

Through 2021, the group is upgrading its interiors across both VistaJet and XO aircraft. These developments include the installation of new inflight connectivity solutions. Vista members can now access its worldwide flying solutions first-hand through an owned global fleet of more than 180 aircraft, plus a network of more than 2,100 alliance jets.

“The flexibility of the group’s fleet and its global footprint has allowed Vista to take full advantage of the strong resurgence in global demand from new and existing members worldwide,” said Flohr. “Our trusted brands, coupled with the acceleration of our proprietary technology, provides us with a significant advantage in the industry, creating superior client value and elevated end-to-end experience.”

“The incredible dedication and commitment from our teams across the world has allowed us to capture and transform every single opportunity available to us,” Flohr continued. “Our momentum is strong and we are extremely confident about the future as we continue our global expansion in the second half of 2021 and beyond.”

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Izzy has been part of the Business Jet Interiors International team since its second issue, and the editor since 2011. She also edits Auditoria and Railway Interiors International. Outside of work, Izzy is rediscovering her love of art by learning how to paint with watercolors.

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