Winch Design unveils concept for Instagram-famous client


Winch Design has taken the wraps off Project Miami, a creative concept for the refit of a young “Instagram-famous” client’s Global 5000.

The brief called for a cabin to be seen in; a space for work and play, used to fly from meeting to meeting, or party to party. Equally suitable as a glamorous backdrop for a photoshoot or a calming space for a business meeting in complete privacy away from the camera. The client encouraged the designers at Winch to create a unique interior, drawing influence from the worlds of art, fashion, music and contemporary culture.

Working closely with the client, Winch have created a colour palette of muted corals and teals complemented by subtle rose gold accents, inspired by the glamour of Miami Deco. The company notes that carefully balanced textures and patterns can be found on every surface, adding depth and richness to a delicate and serene interior. Dusky rose-coloured plaited leather covers the sideledges and debossed geometric patterns run up the sidewall and behind the overhead valance. The table surfaces in the cabin are finished with a unique metal and resin material edged in rose gold.

The seat headrests are upholstered in hand-woven lambs wool and wrapped in blush pink and cream coloured nubuck with rose-gold plated metalwork and intricate stitching. The seat shells are decorated with individual layers of dyed nubuck leather, echoing a pattern inspired by an aerial view of the Florida coastline and the colours of South Beach. This effect on the seats is reflected in the custom-designed silk carpet. Shades of blue transition to creams then pinks.

A geometric design realised in hand-applied straw marquetry decorates the bulkhead to the private suite and the client’s love of fashion and bold imagery is celebrated with a Marilyn Monroe pop-art image inspired by the graffiti murals found in Miami’s Wynwood district.

Winch Design also created a unique exterior paint scheme to provide maximum ramp presence.

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Izzy has been part of the Business Jet Interiors International team since its second issue, and the editor since 2011. She also edits Auditoria and Railway Interiors International. Outside of work, Izzy is rediscovering her love of art by learning how to paint with watercolors.

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