An immersive first-class VR experience by Rosen Aviation – supported by 3D visualisation expert KiPcreating and luxury design specialist SkyStyle – has been selected as a finalist in the Cabin Design – Concept category of the 2022 International Yacht & Aviation Design Awards.
Following on the accolades earned by the Maverick project, Rosen set out to create a next-level demonstration of its vision for luxury travel, which blends cutting-edge technology with a bold, contemporary aesthetic. The result is an interactive tour that lets users see the cabin from all angles while commanding technologies such as digital windows and hologram controllers.
The three companies work in a deeply collaborative process to bring together their vision for the cabin of the future, combining contemporary design, functionality and passenger comfort, in an immersive 3D experience.
“Our vision for the commercial cabin of the future is born from the same mission of the original Maverick project VIP concept – elevating the passenger experience,” said Lee Clark, senior vice president of strategy at Rosen Aviation. “Many of the same design features and technologies are equally applicable in a commercial business/first-class setting. Why shouldn’t passengers expect the level of comfort and connectivity they have grown accustomed to in their home and car while flying in a premiere airline? Airlines want to differentiate themselves from their competitors and we can help them achieve their goals.”
“Our goal with this experience was very clear from the beginning,” said Max Pardo, founder and CEO at KiPcreating. “Users will feel the ultra-comfort of a first-class cabin and interact with the technology that Rosen develops. The final result exceeded all expectations; it transports users to a premium experience. This project raised the bar in business aviation and set new standards in cabin design.”
“Design is meant to be simple yet complete and eye-catching, and ultra-comfort is naturally a must,” said Lucas Colombo Carbone, design director and co-founder at Sky-Style. “In Rosen’s First Class project, the mission was to make passengers feel like they were flying on their private jet. And the challenge was to create the perfect space around them, using the best and latest technology in the most intelligent way.”
The Maverick concept was featured in the January 2021 edition of Business Jet Interiors International.