FL Technics is unifying the companies within its independent global MRO network under a single brand, to strengthen the presence and foothold of operations in the Americas, Europe, Asia-Pacific and Middle East.
In past years FL Technics has grown through organic developments, the launch of new business lines, as well as through mergers and acquisitions. Companies within the group have various levels of capacity and scope of services, each having its own unique strengths as well as access to the organisation’s shared global resources, infrastructure and capabilities. All of which is now to be aligned with one brand of FL Technics.
“FL Technics is developing at a high pace despite the global and economical restraints, as we continue to grow the business and network of operations worldwide,” said Zilvinas Lapinskas, CEO of FL Technics. “Such a pace challenges us to maintain efficiency and consistency on all levels, and proper identity with strong brand presence is one of the ways to achieve this. With a global mindset and open culture within our group I am confident this rebranding will bring clarity and strengthen our foothold in current and future markets we aim to enter.”
FL Technics will be the public brand of the group, replacing a range of brands that includes Storm Aviation (UK), Chevron Technical Services and Chevron Aircraft Maintenance (Scotland), Flash Line Maintenance (Italy), Wright International (Canada), as well as a number of sub-brands, including FL Technics Engine Services (Lithuania) of FL Technics Indonesia (Indonesia). The company said that as a result, the global independent MRO solutions will be positioned and communicated more efficiently and consistently in every market, regardless of the scope of operations.
FL Technics said the rebranding project is the beginning of an even deeper cultural and social integration of current and future business models, shaping a truly worldwide and multicultural community, with shared virtues and values.