VIDEO: PriestmanGoode uses VR to showcase its Pure Skies concept


PriestmanGoode’s visualisers and CGI experts have created a VR experience to showcase the design firm’s Pure Skies cabin concept, and in particular the Pure Skies Room, its vision for the future of business class.

“Using VR allows our team to showcase every inch of our designs to our clients from an early stage in the design process,” said Rob Walsh, head of visualisation at PriestmanGoode. “It’s a great tool to engage with stakeholders during the development phase.”

The Pure Skies concept was unveiled in July 2020 and is intended as a roadmap for growth and passenger satisfaction in the aviation industry. Pure Skies re-imagines business- and economy-class cabins for a post-pandemic travel industry. Moving away from the notion of class, Pure Skies instead includes Rooms and Zones. The concept has been developed around three main factors: personal space, hygiene and a touch-free journey.

“The interest we’ve had in our Pure Skies concept has surpassed what we could’ve imagined,” said Daniel MacInnes, design director at PriestmanGoode. “It’s clear that there is great appetite for solutions that will help the travel industry recover. We created this VR experience to facilitate discussions with partners and innovators. While normally, we’d be able to meet our clients and suppliers around the world to develop these concepts, the current situation has meant we had to find a creative solution to collaborate remotely. This new VR experience will allow us to do that.”

“We’ve seen an increase in clients requesting VR as part of the promotional and advertising content we produce for them, but now there’s also growing interest in using it as part of the design process,” Walsh added. “VR offers us a collaborative tool that allows us to reach our designs quicker. Real-time adjustments reduce the cost and time for physical mock-ups, allowing us to drive value into the design process.”

PriestmanGoode’s visualisation team is closely integrated with the design team, allowing them to create hyper-realistic environments more quickly and efficiently. The team produces everything from renders and wireframes during the design process to immersive content such as 360 apps, CGI and VR experiences for promotional and stakeholder engagements. “VR allows us to ensure that all stakeholders in a project are clear about the design intent and can problem solve more effectively,” said Walsh.

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Izzy has been part of the Business Jet Interiors International team since its second issue, and the editor since 2011. She also edits Auditoria and Railway Interiors International. Outside of work, Izzy is rediscovering her love of art by learning how to paint with watercolors.

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