Business Jet Interiors
  • News
      • Air Quality
      • Aircraft Acquisition & Completions Management
      • Aircraft Orders & Deliveries
      • Airframes
      • Cabin Equipment
      • Certification
      • Completion, Refurbishment & Maintenance
      • Events & Awards
      • Galleys & Catering
      • Human Resources
      • Hygiene
      • IFEC & CMS
      • Interior Design
      • Lighting
      • Materials
      • Seats
      • Sustainability
      • Windows
  • Features
  • Online Magazines
    • Dec 2024 / Jan 2025
    • Sept / Oct 2024
    • July 2024
    • March / April 2024
    • Dec 2023 / Jan 2024
    • Archive Issues
    • Subscribe Free!
  • Subscribe
  • Videos
  • Supplier Spotlight
  • Events
  • Jobs
    • Browse Industry Jobs
    • Post a Job – It’s FREE!
    • Manage Jobs (Employers)
LinkedIn YouTube X (Twitter)
LinkedIn
Subscribe to Magazine Subscribe to Email Newsletter Media Pack
Business Jet Interiors
  • News
      • Air Quality
      • Aircraft Acquisition & Completions Management
      • Aircraft Orders & Deliveries
      • Airframes
      • Certification
      • Completion, Refurbishment & Maintenance
      • Events & Awards
      • Galleys & Catering
      • Human Resources
      • Hygiene
      • IFEC & CMS
      • Interior Design
      • Lighting
      • Materials
      • Seats
      • Sustainability
      • Windows
  • Features
  • Online Magazines
    1. Dec 2024 / Jan 2025
    2. Sept / Oct 2024
    3. July 2024
    4. March / April 2024
    5. Dec 2023 / Jan 2024
    6. Archive Issues
    7. Subscribe Free!
    Featured
    In This Issue thumbnail March/April 2025
    28th March 2025

    In This Issue – March/April 2025

    Online Magazines By Web Team
    Recent
    In This Issue thumbnail March/April 2025

    In This Issue – March/April 2025

    28th March 2025
    In This Issue thumbnail December 2024/January 2025

    In This Issue – December 2024/January 2025

    7th January 2025
    Cover graphic

    In This Issue – September/October 2024

    1st October 2024
  • Videos
  • Podcast
  • Supplier Spotlight
  • Events
  • Jobs
    • Browse Industry Jobs
    • Post a Job – It’s FREE!
    • Manage Jobs (Employers)
LinkedIn
Business Jet Interiors
Interior Design

VIDEO: PriestmanGoode uses VR to showcase its Pure Skies concept

Izzy KingtonBy Izzy Kington23rd October 20202 Mins Read
Share LinkedIn Twitter Facebook Email

PriestmanGoode’s visualisers and CGI experts have created a VR experience to showcase the design firm’s Pure Skies cabin concept, and in particular the Pure Skies Room, its vision for the future of business class.

“Using VR allows our team to showcase every inch of our designs to our clients from an early stage in the design process,” said Rob Walsh, head of visualisation at PriestmanGoode. “It’s a great tool to engage with stakeholders during the development phase.”

The Pure Skies concept was unveiled in July 2020 and is intended as a roadmap for growth and passenger satisfaction in the aviation industry. Pure Skies re-imagines business- and economy-class cabins for a post-pandemic travel industry. Moving away from the notion of class, Pure Skies instead includes Rooms and Zones. The concept has been developed around three main factors: personal space, hygiene and a touch-free journey.

“The interest we’ve had in our Pure Skies concept has surpassed what we could’ve imagined,” said Daniel MacInnes, design director at PriestmanGoode. “It’s clear that there is great appetite for solutions that will help the travel industry recover. We created this VR experience to facilitate discussions with partners and innovators. While normally, we’d be able to meet our clients and suppliers around the world to develop these concepts, the current situation has meant we had to find a creative solution to collaborate remotely. This new VR experience will allow us to do that.”

“We’ve seen an increase in clients requesting VR as part of the promotional and advertising content we produce for them, but now there’s also growing interest in using it as part of the design process,” Walsh added. “VR offers us a collaborative tool that allows us to reach our designs quicker. Real-time adjustments reduce the cost and time for physical mock-ups, allowing us to drive value into the design process.”

PriestmanGoode’s visualisation team is closely integrated with the design team, allowing them to create hyper-realistic environments more quickly and efficiently. The team produces everything from renders and wireframes during the design process to immersive content such as 360 apps, CGI and VR experiences for promotional and stakeholder engagements. “VR allows us to ensure that all stakeholders in a project are clear about the design intent and can problem solve more effectively,” said Walsh.

Share. Twitter LinkedIn Facebook Email
Previous ArticleAntimicrobial technology added to Aereos Interior Solutions’ high-touch cabin products
Next Article Leadership changes at Bombardier’s Biggin Hill service centre
Izzy Kington

Izzy has been part of the Business Jet Interiors International team since its second issue, and the editor since 2011. She also edits Auditoria and Railway Interiors International. Outside of work, Izzy is rediscovering her love of art by learning how to paint with watercolors.

Related Posts

portrait
Features

FEATURE: Design Forum – Robin Dunlop of Altea

16th May 20253 Mins Read
View along the lobby with two business jet cabin mock-ups in foreground, followed by glass-walled room, and large screen and seating in the background.
Facilities

Gulfstream’s reimagined London showroom unveiled

16th May 20252 Mins Read
Business jet in air
Airframes

Interior testing part of remit for second Cessna Citation CJ4 Gen3 test article

16th May 20252 Mins Read
Latest Posts
portrait

FEATURE: Design Forum – Robin Dunlop of Altea

16th May 2025
View along the lobby with two business jet cabin mock-ups in foreground, followed by glass-walled room, and large screen and seating in the background.

Gulfstream’s reimagined London showroom unveiled

16th May 2025
Business jet in air

Interior testing part of remit for second Cessna Citation CJ4 Gen3 test article

16th May 2025
Supplier Spotlights
OUR SOCIAL CHANNELS
  • LinkedIn
GETTING IN TOUCH
  • Subscribe to Magazine
  • Meet the Editors
  • Contact Us
  • Media Pack
Related Topics
  • Aerospace Testing
  • Aircraft Interiors
  • Air Traffic Technology
  • Business Airport
FREE WEEKLY NEWS EMAIL!

Get the 'best of the week' from this website direct to your inbox every Thursday


© 2023 Mark Allen Group Ltd | All Rights Reserved
  • Cookie Policy
  • Privacy Policy
  • Terms & Conditions

Type above and press Enter to search. Press Esc to cancel.