Bombardier and luxury automotive brand Aston Martin have signed a letter of intent to offer custom design services for Challenger and Global business jets. Bombardier said the collaboration would open up new possibilities for the cabin experience.
“Bombardier’s discerning customers have come to expect our products’ signature smooth ride and the company’s no-compromise approach to design, performance and reliability at every level of our portfolio,” said Peter Likoray, senior vice president of sales and marketing, new aircraft, Bombardier. “We would be proud to add a new facet to this experience that channels Aston Martin’s distinct aesthetic approach.”
“Aston Martin has a highly refined set of automotive design principles, driven by the meticulous application of proportion, craft and technical innovation,” said Marek Reichman, vice president and chief creative officer at Aston Martin. “Bombardier’s customers share our owners’ desire for unique contemporary design statements. We are truly excited at the prospect of collaborating with Bombardier’s accomplished design team to bring our respective design expertise together. Challenger and Global aircraft will give us an opportunity to take Aston Martin design to new heights.”
Highlights of Bombardier’s cabin designs include the patented Nuage seating collection and the Pũr Air system. The company’s portfolio of long-range, large-cabin Global aircraft has garnered design accolades including the International Yacht & Aviation Awards for the Nuage seating collection and the Red Dot award for product design for the Global 7500. The company also commented that its award-winning Challenger platform is a top choice among corporate flight departments and charter operators.
The collaboration would not be Aston Martin’s first project in the aviation sector. The result of its work with Airbus Corporate Helicopters, the ACH130 Aston Martin Edition, was featured in the April 2020 edition of Business Jet Interiors International.
Other examples of aviation and automotive collaboration were collated in the January 2021 edition of Business Jet Interiors International.