TrueNorth teams with Display Interactive for personalized IFE


TrueNorth Avionics plans to offer a personalized entertainment application on its Optelity Pro cabin communications platform. Optelity Experience (OE) features the UGO inflight services platform developed by Display Interactive. “OE will go beyond movies and magazines to include curated content and what we refer to as exclusive experiences,” said Mark van Berkel, CEO at TrueNorth.

OE, powered by the UGO service platform, has been tailored for business jets. It will allow people to view a variety of entertainment options on their tablets without using satellite bandwidth because the content is delivered at the gate using the Optelity system’s LTE network. Purchasers of the Optelity Pro Cabin Gateway can also purchase OE, which will offer movies, short videos, corporate content, moving maps and magazines. TrueNorth says exclusive content that is not available on the internet will be an important differentiator for the OE app. Users will be able to customize the content. A concierge service is also included, which enables passengers to enjoy “exclusive lifestyle experiences”, according to TrueNorth. For example, passengers can use the application to set up a special event, such as a personal shopping tour or a tennis lesson with a professional. Experiences vary by destination and they may be one-offs.

“UGO was designed as an innovative solution for the IFE market, based on our airline experience,” said Thierry Carmes, co-founder and strategy and development director at Display Interactive. “It is all about customer engagement and service differentiation, with technical sophistication that belies how easy it is to use. Transforming the app to fit business jet users is a natural progression and we have definitely found a cultural match with TrueNorth. People want to customize and select their entertainment options and we’ve amped-up the experience by adding the team room environment and special event options. We work with very talented partners to offer the unique content available to business aviation; the result is an exceptional, upscale passenger experience.”

November 20, 2015

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Izzy has been part of the Business Jet Interiors International team since its second issue, and the editor since 2011. She also edits Auditoria and Railway Interiors International. Outside of work, Izzy is rediscovering her love of art by learning how to paint with watercolors.

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