The programme that West Star Aviation launched in Autumn 2020 to stay connected with its customers during the pandemic has evolved into something more.
With the cancelation of shows and limited travel options for salespeople, West Star Aviation decided it was imperative to stay closely connected to customers. The original Stay Connected programme started with monthly themed mailings. Dimensional items were sent in custom packaging, as a way for customers and West Star representatives to remain connected.
The company opted to continue the programme into 2021 with quarterly mailings. However, these shifted towards a more benevolent mission as West Star looked to support local businesses and charities.
The mailings now include an item purchased from a local charity organisation, along with other West Star items. Detailed information about the charity, who and how they support local communities and efforts, as well as how to purchase additional products, are included in each mailing.
“Communication with our customers is very important to us and since we couldn’t see them in person for a while, we wanted to provide them with a small gesture of our appreciation along with mentioning some of our favourite organisations,” said Debi Cunningham, vice president of marketing at West Star Aviation.
The company specialises in the repair and maintenance of airframes, engines and APUs, avionics installations and repair, major modifications, interior refurbishment, exterior paint, accessory services and parts.
In addition to its primary facilities in East Alton (Illinois), Grand Junction (Colorado), Chattanooga (Tennessee) and Perryville (Missouri), West Star Aviation maintains satellite facilities. It also provides FBO services for transient aircraft at its East Alton and Grand Junction sites.